Now is a great time to be a music fan. Even for often unrepresented genres such as Christian hip hop, you can see the videos quite easily on YouTube. But that shouldn’t always be the default.

MOBO award-winning rapper Guvna B has announced that he’s doing something completely different this month. He’s releasing a video for his track Nothing But the Blood but he’s doing it through Bible app YouVersion.

We’re fans of YouVersion. It’s pretty much the app most people turn to when they need a Bible and the reading plans are really varied. Scan through what’s on offer and you’ll usually see names you’ll recognise from famous authors and writers, to pastors and preachers. Now you can add British rappers to that list.

Guvna B will be launching a Nothing But the Blood reading plan on the app and part of the package will be a premier for his new single.

Nothing But the Blood is one of our favourite tracks from Guvna’s album secret world and features US singer Deitrick Haddon. The hook is based on the classic hymn of the same name.

Sit up and pay attention. Maybe Guvna B has just given us a master class  in music marketing. Or maybe he’s given listeners the tools to investigate the inspiration behind his lyrics for themselves.

 The reading plan and video will be available exclusively on YouVersion from 20th March. The video will then be on Vevo from Good Friday.