Why the music video is an artform in its own right

It’s time to rethink what a music video is. It isn’t merely an adjunct to the track itself. It isn’t a necessary evil either that artists carry out to tick a box. It’s an opportunity to accentuate the meaning of the track and give it some visual punch. Imagine the scenario. You’re a new artist….

Sound Stories launches to write artist bios

The Sound Doctrine has launched a new service called Sound Stories to help artists tell the stories about the music they make and why they make it. Sound Stories gives artists access to a professional writer to draft their artist biographies for their websites and press kits. Biographies are an important asset for any artist…

Do we really need music videos? Like, REALLY?

When you watch a really well-produced music video, it’s a reminder of how powerful visuals can be. Check out the video to Love Love – the best UK Gospel video produced this year, we reckon. Or Where You Are by Ekklesia, which won the Best Video prize at the Premier Gospel Awards. One shows super-crazy levels…