Why the music video is an artform in its own right

It’s time to rethink what a music video is. It isn’t merely an adjunct to the track itself. It isn’t a necessary evil either that artists carry out to tick a box. It’s an opportunity to accentuate the meaning of the track and give it some visual punch. Imagine the scenario. You’re a new artist….

Seven epic music videos you HAVE to watch

To celebrate the JUMP Music Video Awards that take place on Saturday 21st October, here’s a list of some of our favourite videos that we think you should check out. 1. Ekklesia – Where You Are ft. Jaz Ellington This is a a clear cut example of what a music video can be if done…