Why the music video is an artform in its own right

It’s time to rethink what a music video is. It isn’t merely an adjunct to the track itself. It isn’t a necessary evil either that artists carry out to tick a box. It’s an opportunity to accentuate the meaning of the track and give it some visual punch. Imagine the scenario. You’re a new artist….

Do we really need music videos? Like, REALLY?

When you watch a really well-produced music video, it’s a reminder of how powerful visuals can be. Check out the video to Love Love – the best UK Gospel video produced this year, we reckon. Or Where You Are by Ekklesia, which won the Best Video prize at the Premier Gospel Awards. One shows super-crazy levels…